Check out Search Insider Summit at South Seas Island Resort in Captiva, FL from 4/22-4/25. Didit’s co-founder Kevin Lee will be hosting a panel on the topic of “Integrating Marketing Channels: What’s Holding Us Back?” on Monday, 4/23 at 11:45am. Hear insights on how search marketers can lead the change to bring true integration to…
Kevin Lee quoted in ClickZ re: Hulu’s New Pricing Model for Ads
Didit co-founder Kevin Lee was quoted in ClickZ regarding the new pricing model Hulu will be charging advertisers. According to Hulu, advertisers will only have to pay when their ads are streamed 100%. Lee shares his insight on this subject and how it will benefit advertisers. To read the article regarding this post, click here:
Various Ways To Use Twitter As A Marketing Tool
Twitter is quickly becoming a marketing tool with the recent launch of Promoted Tweets and Trends, enabling marketers to promote their brands. An article from Let’s Talk SEO lists 6 ways of using Twitter as a marketing tool: 1. Customer Support – customers comment on brands positively and negatively. Any negative comments that are changed…
AdAge Digital Conference on 4/17-4/18 at Metropolitan Pavilion, NY
Check out AdAge Digital Conference Tuesday 4/17 & Wednesday 4/18 at the Metropolitan Pavilion, NY. Learn about the technologies that are shaping up the future of the digital world and the people behind these innovations. To find out more about the conference, click here:
The Future Of Search In Yahoo
Yahoo has been experiencing some changes resulting from CEO Scott Thompson’s restructuring. This restructuring included layoffs of almost 2,000 employees last week and revamping the company structure into three divisions: Consumer, Regions and Technology. With the layoffs last week and restructuring to take effect on May 1st, it was questionable whether Search would survive since…
Are Marketers Challenged By Digital & TV Multitaskers?
Are you a multitasker when it comes to using mobile devices and TV? An interesting article from ClickZ indicates how each person using mobile devices while watching TV may not be seen as problematic for consumers, but it is for marketers. Studies show that while users may be viewing content from multiple forms of media…
Facebook & Search: A Good Match?
With Facebook known as the “go to” social network, it is not surprising that they would want to expand their growth towards Search. While Facebook plans on making it easy for users to go through their data and updates, it’s questionable whether they can come close to Google’s dominance on Search. Facebook has some ways…
Didit’s Booth at ad:tech: “One Of The Top 10 Coolest Expo Booths” per AllVoices
The world of Digital marketing is constantly changing and if you’re looking to find ways of attracting potential customers, then ad:tech San Francisco is the conference for you. While there, make sure to check out why AllVoices is calling Didit’s Booth#1416 One Of The Top 10 Coolest Expo Booths at ad:tech and have a Gypsy…
Kevin Lee ‘s column on ClickZ – Goodbye Keywords? Google Gets Semantic
Read Kevin Lee’s article on the subject of Semantic Search and how it will change advertisers’ campaigns with regard to SERP and the future of keywords. With the upcoming use of “semantic” over keywords, we will have to wait and see if users prefer the newest iteration rather than using keyword strategies. To read the…
Twitter Updates TweetDeck
Twitter has launched some new updates for TweetDeck which enables users to Edit their tweets and Retweet. Since its release back in December, users have felt that it was missing features that could make tweeting worth their time. Additionally, it features Lists and Columns where users can list activity and interactions. While there are issues…
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